This summer the iconic Canadian brand, Hudson’s Bay, embarks on a journey-of-a-lifetime in a custom-branded RV decorated in the company’s trademark red, yellow, green, and blue stripes. Titled Project Adventure, this cross-country road trip follows four Canadian explorers as they visit some of the country’s most breathtaking destinations.

Starting back in June in Vancouver, British Colombia, avid travellers Michael Simonetti, age 27; Brent Marson, age 27; Ryan Banting, age 20; and Chris Arthur, age 20, set off to explore 49 cities across the nation showcasing Hudson’s Bay’s rich Canadian heritage and the country’s one-of-a-kind beauty. With a series of fun activities on land, at sea and in the air, this road trip is no stroll through the national park.

Throughout the two-month journey (ending August 11th), the four explorers try their hand at a variety of Canadian summer outdoor activities including kayaking, mountain biking, surfing, bear tours, wakeboarding, waterskiing, CN Tower Edge Walk, dog sledding, paragliding and more.

And, as if the level of physical fitness demanded of them wasn’t already high enough, the group has been meeting up with selected athletes for exclusive Olympic-style training sessions in support of Canada’s Olympic team — the Sochi Games are just around the corner after all. Each session sees the explorers spending a day in the life of an Olympian. Think surf lesson with Canadian Ashleigh McIvor (former member of the Canadian national ski cross team) while in Tofino, British Colombia.

Reminding us of true Canadian hospitality, Hudson’s Bay shares Project Adventure’s outdoor fun with at-home followers in an online webisode series documenting, viewable on

Decked out in Hudson’s Bay gear, each explorer is equipped with a camera to capture every thrilling moment so that viewers never miss the action. Check out the last photos and videos via the Bay’s official social media channels.

Immerse yourself in the excitement and enter online contests (hashtag #ProjectAdventure), challenging Canadians to share photos and short videos of themselves on a great Canadian summer adventure. The winner will receive a $2,500 Hudson’s Bay Gift Card.

And while you’re there, why not stop in at and purchase a pair of the store’s signature Olympic sunglasses ($10.00); for every set of shades purchased, $3.33 is donated to The Canadian Olympic Foundation to support Canadian athletes in their quest to Sochi 2014. Go Canada!

Published August 7, 2013