HUDSON Jeans Founder and CEO, Peter Kim believes: “When you look good, you feel good, and when you feel good, you can do and be anything you want.” It’s safe to say many of us have experienced the confidence that stems from strutting down the sidewalk in a flattering pair of snug jeans and sky-high heels. As for HUDSON Jeans, they’ve know the truth of Kim’s adage for 10 years now.
Celebrating a decade in the business of denim with the launch of “HUDSON CABARET,” their 2012 fall advertising campaign strives to reach the upper most peak of HUDSON ideology via print and film. The Cabaret being a place where individuals could be anything they wanted to be, free of mainstream society’s rules and judgement, the parallel is clear. Shot in Paris, birthplace of the cabaret, the fall campaign pushes the limits of individuality and invites characters from all walks of life to speak their piece on behalf of the brand including Georgia May Jagger, the gorgeous gap toothed face of the campaign.
This month, watch for beatboxer TEZ, who introduces the “Juliette” skinny jean in one of the 4 feature CABARET videos, flaunting personal style while riffing off the harmony of the jeans ankle zippers.
Below, a teaser of the cinematic snacks the “HUDSON CABARET” campaign has in store for its denim fans. One look at the zippered and patterned skinny denim the lines has prepared for F/W 12 (in store come October) and you’ll see why these jeans pack confidence worn best by individuals not afraid to stand out apart from the crowd. Here’s to stepping into the limelight.