Opening with the infamous scene from Michelangelo Antonioni’s 1966 film, Blow-Up (you know the one with mod photographer, Thomas, rolling around wit supermodel, Veruschka, in a frisky shoot), certainly set the tone for Joe Fresh’s 60s inspired show. Looks were mod to the max, with plenty of covetable pieces that still make it hard to believe purchases are made within a grocery store. As sartorially pleasing as the show was, we couldn’t help but be perplexed that one of Canada’s biggest and most influential brands — designed for the everyman — would book an all-white model cast (with the exception of one black model who didn’t appear in the final walk). Considering how wonderfully diverse their ad campaigns have been to date, their latest choice in runway lineup was a touch disappointing, to say the least.


Toronto Fashion Week: Joe Fresh F/W 2012