It’s hard to pinpoint a designer who embodies their namesake label as much as Amanda Lew Kee. Just a hunch, but perhaps this is because we haven’t seen too many other designers model their own collections at Fashion Week. And no, we’re not referring to label representation on a day-to-day basis, we mean literally presenting their new collection to the press, on their own body. Amanda Lew Kee is her brand, and if you didn’t get that before, she’s making sure you get it now with her latest collection. Starring in her own video presentation screened at Toronto nightclub, The Hoxton — far from the official runway of Toronto Fashion Week — the designer has reverted back to her signature “fierce” esthetic with an abundance of black and black leather for F/W12.

Toronto Fashion Week: Amanda Lew Kee F/W 2012