Photography by Rebekah Reiko

This is the second time anyone has ever seen a collection from LABEL in its entirety, at least on Toronto runways. I can’t remember if I wrote about this line — the brainchild of locals Shawna Robinson and Natalie Sydoruk — during their first official outing for fall/winter last March, but I know that I liked what I saw a lot more. While the first collection was patchy and rugged, with a rough, urban aesthetic for the girl who parties all night and sneaks out the back door in the morning, LABEL’s spring/summer collection is all about beach days and cottage weekends.

So far, Robinson and Sydoruk’s line has been the most “summery” of them all, and the most well-edited selection of 12 strong looks. There are no pants, or heavy knits parading to be May-appropriate, or anything that just feels like it’s either too much or too predictably safe and sellable for Canadian climates. Sheer maxi skirts, netted cardigans, short-sleeve buttons so crisp and so white; it’s the making of a perfect summer. It makes sense since the pair opted for a woodsy presentation vibe, from their runway to their lookbook. There are no harsh colours or fabric combinations akin to their first collection; they’re now replaced with lavender and variations on teal and coral, with one pair of fun overall shorts in black I want every girl to own.

LABEL SPRING/SUMMER 2012 RUNWAY