Now that it’s March, you know what that means? It’s Memory Ball month! Don’t know what the Memory Ball is? Well, it’s a fantastic charity event that was created by my wonder woman of a friend Katherine Andrikopoulos, and five of her friends. Unfortunately, two of the organizers’ mothers have been diagnosed with early onset Alzheimer’s in recent years.

Did you know that every 4 seconds someone around the globe is diagnosed with Alzheimer’s? Currently more than 500,000 Canadians are living with the disease (or a related dementia) and approximately 71,000 of the are under the age of 65.

Determined to make a difference, Kat and her friends joined forces to create the Memory Ball, an annual gala that brings together more than 500 guests in support of the Alzheimer Society of Toronto. Their unforgettable night promotes Alzheimer’s awareness among a young demographic while raising funds for Alzheimer’s research and programming.

In support of Memory Ball, I have joined forces with the team for the second year running as their style advisor. This year, we created a video that breaks down some of the major trends from the SS13 runways to show you how they can be reinterpreted and worn to Memory Ball.

All of the dresses featured in this video are from Rent Frock Repeat, an awesome Toronto-based company that allows you to rent designer dresses for a fraction of the price. Incredibly, the generous women behind RFR will be donating 10% of every dress rented for Memory Ball using promo code MEMORY13, to the event’s fundraising efforts.

Haven’t got your ticket yet? Click HERE to grab yours now for $125. Taking place on Saturday March 23rd, tickets include open bar all night, food and entertainment. Heck, that’s probably cheaper than most nights out on a Saturday night in downtown Toronto! Why not have a good time and put that money towards a great cause instead?

Hope you enjoy our fun little video, please forgive me for saying “absolutely stunning” a billion times over, I was still suffering from jet lag on the day of the shoot!

What To Wear to Memory Ball 2013! from GracieCarroll on Vimeo

Check out the behind the scenes images from our shoot day below!

For more information on Memory Ball please click HERE, hope to see you March 23rd!

Ps. if you’re wondering what I’m wearing in this video, the dress is Club Monaco and the shoes are Joe Fresh!