“Most surf magazines just cover pro surfing, contests, and guys who are sponsored. This is about surfing, but more about the travelling and lifestyle behind it,” explains Andrew Sayer as he sips on his Americano outside of the Darkhorse Espresso Bar on Queen Street West. With his long, bleached out hair swept back (and kept back by what must only be the magical power of sea salt) he continues, “In Canada, a lot of people don’t really relate to normal surfing magazines because no one here really surfs, but they’re into the culture behind it. The goal was to make a surf magazine that someone who has never surfed in their life (or has no interest in it) could read from front to back and still get a kick out of the articles and photography.”
Sayer is, of course, referring to his newly launched surf magazine, LATER. As one half of the editors and founders behind the magazine, he reveals that it is a result of a five-minute conversation with his long-time friend/snowboarding buddy/editor of King Snow that went something along the lines of “Yo dude, wanna start a surf magazine?” Needless to say, the answer was yes.
Since I had him trapped next to me, I took the opportunity to pick his surf brain for some Top 5 Tips.
Ps. They are having a LAUNCH PARTY in Toronto TOMORROW. Yes, that’s right, I said PARTAAAAY TOMORROWWWW! Swing by to grab a copy of LATER fo’ freeee and enjoy some tasty C0ronas. Details below!