Joe Jonas and thousands of hysterical teens launched the opening of Calvin Klein’s new freestanding store in Toronto last week, located at the Fairview Mall. The Jonas brother in the middle rocked a James Dean-esque look — black leather moto jacket, white V-neck T-shirt and black Calvin Klein jeans – to serenade his fans (well, the lucky first 150 to be let through the shop’s glass doors) with songs from his new solo album, Fastlife.

The exclusive performance was held in-store, which spans over 6,100 square feet, and offers shoppers a full range of men’s and women’s better apparel, jeanswear, underwear and accessories. The newest Calvin Klein retail location is the third to open in Canada this year, having recently launched shops at Marchè Central in Montreal and Heartland Town Centre in Mississauga.

With Calvin Klein’s sight set on British Columbia next, and a plan to open 40 stores across the country over the next five years, there are no signs of slowing down. Hopefully those plans will also include a location closer to downtown Toronto.

Calvin Klein, Fairview Mall, 1800 Sheppard Ave. E.

(post as seen on, images by George Pimentel)

ps. I really did get to see Joe Jonas perform live last week. Never in my life thought that would happen, but I must admit he was pretty cute up on stage! If I was 13, I probably would have been hysterically screaming and crying at the same time too.

When I think of Calvin Klein, I think of Brooke Shields (who doesn’t) so let’s watch that infamous commercial of hers.